Facebook smart glasses and some lessons for Apple

Nancy J. Delong

On the road to AR, Fb snagged some attention this 7 days with the arrival of its to start with intelligent glasses. As Apple inches toward the introduction of its personal augmented spectacles, are there classes below about what these factors do and how they ought to get the job done?

What Facebook’s glasses do

First, let’s just take a glance at Facebook’s intelligent glasses. They give a pair of cameras to just take pictures and videos, boast a microphone and a speaker, and are controlled applying a voice assistant.

Most observers explain these factors as very similar to Snapchat spectacles. Fb has called them Stories, so now you know what the Tale feature in Fb most of us never use is for. The glasses are manufactured with Ray-Ban and look like Wayfarers. They cost $299 and Fb says it desires them to “create a feeling of social existence.”

They are not AR glasses. Instead, they will enable you movie everything that comes about all-around you, presumably so Fb can analyze your patterns and pump you up with advertising, which appears to be the social media company’s simple business prepare.

The glasses look interesting, the touch controls look interesting, but all you’re having genuinely is tunes on the shift, a voice assistant that also takes phone calls, and the opportunity to just take pictures/videos on need. These are accessories at most effective and are intended to get the job done with an application on a smartphone. These intelligent glasses look a little dumb.

What can Apple learn from all this? Here’s a couple of tips.


I doubt Apple’s glasses will cost $299. They will network with an Apple iphone to produce a vary of large-end instruments and will be supported by a established of application progress instruments intended to guidance what we by now know are the vital marketplaces for AR: Site-based games these types of as Pokémon organization and medical use and obtain on-the-go to ambulatory data and entertainment. I have come across the latest claims Apple’s to start with-technology glasses will not guidance AR. I suspect an on-lens data system stays plausible.

Facebook’s supplying is just a facts-capture device with a voice assistant. Apple will give additional, and most likely cost additional, as well.


If you put on Fb glasses, don’t be amazed to come across you questioned to leave them at the box business office when you show up at a live efficiency, just take section in a conference, visit court docket, or even wander all-around some shopping malls. As term spreads, it will develop into a social faux-pas to put on them at social gatherings. People today don’t have confidence in Fb on privateness.

What Apple learns: We know Apple supports privateness (or utilised to). When it chooses to introduce its personal glasses, it will want to develop spot-based technologies by way of integration with Maps that help places to avert filming from using position.

It also appears most likely an activity light will exhibit when filming/recording is using position. Privateness advocates will need the latter, whilst specific locations will require the previous.

The opportunity

There doesn’t but surface to be a developer ecosystem all-around Facebook’s glasses. Which is likely to limit what they can do. Apple is aware that to develop powerful experiences for a large audience, it have to help a developer ecosystem. This is the tactic it takes across all its items, bar some accessories.

Apple’s glasses concentration is most likely to evolve all-around augmented reality experiences and data obtain, these types of as guides to shopping malls, tourist guides, or even overlaid data to guideline medical treatments. (Arguably, medical and some industrial deployments became the vital results tales all-around Google Glass.)

Apple’s get the job done in Arcade means it also has the opportunity to develop its personal interactive gaming experiences to guidance the items it sooner or later ships. As well as, why not sit again and view Apple Music or Television+ videos on your glasses when you journey?


Ultimately, Facebook’s method appears flawed by absence of planning. It is only now investing in processor technologies to guidance its efforts. It has Oculus technologies, but these look to be on a diverse tack, centered on pure AR experiences. Integration with the smartphone appears very restricted, Fb has failed to construct a good name all-around privateness and doesn’t (but) surface to have developed a great deal in the way of a supporting progress ecosystem. To be reasonable, over and above Oculus, Fb does have quite a few belongings it could leverage I have no doubt it is by now iterating additional advanced glasses in its labs.

Apple, meanwhile, by now appears to be operating on how to build overall health sensors for its upcoming wearables. It is reasonable to be aware that most market place speculation at current sees Apple introduce a a lot less well-showcased to start with iteration of its glasses up coming year, right before a additional advanced resolution ships a couple of decades down the line.

What it phone calls to intellect

Facebook’s new supplying phone calls to intellect Samsung’s early shift to hurry the introduction of its personal intelligent view right before Apple generally described the category with Apple Check out. Samsung received a whole lot of guidance for its shift at that time, but Apple blew it out the h2o when it adopted fit.

Samsung’s Galaxy Check out however has its advocates, (not least for the reason that some styles are spherical, which so several people like), but whilst Apple Check out retains about 28% of the market place, Samsung has just 7.6%, according to Counterpoint.

It is an open problem the extent to which Fb will be ready to leverage its stained brand to grab market place share in the rising intelligent glasses market place as Apple and other folks convey the items they have been establishing to market place in the up coming year or so.

Facebook’s press appears not likely to dent the universe, but definitely exhibits the expanding level of competition concerning both equally organizations as the struggle for the multiverse intensifies.

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Copyright © 2021 IDG Communications, Inc.

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